About Us

Fear is an emotion that we all deal with at some point in our life. Our company’s mission is to promote the idea that we should try not to let fear hold us back and prevent us from making progress. We believe we should all try to live fearlessly and reach our full
potential.

Fear No 1, the company, started out as a basketball team. We were a group of regular guys who wanted to compete in New York’s basketball leagues. We named our team “Fear No 1” as it perfectly describes our gritty play and fearless attitude. The teamwork developed on the court helped us when we decided to build our company. Since 2016, our company been providing our followers with inspiring and fashionable clothing, as well as sharing our philosophy of living life fully without allowing fear to hold us back. We’re more than just an apparel company: Fear No 1 apparel is also involved in community outreach.